Queen of Bliss, Joeann Fossland


"Project Impact" Dominating real estate the Walmart way

I like Brian's analogy. The smart agents always learn and adapt from other business models.If your business isn't consumer centric, it will not thrive in today's economy.

Asking yourself each day,"Have I been remarkable today?" is a good way to keep your focus on being the best!

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Walmart Logo

Want to dominate your market area?  Are you wondering how?  Well you could take after one of the biggest retailers in the world and focus on getting the business that steep discounts alone won't buy you.  Walmart, the nations leading discount retailer, is launching a new campaign aimed at crushing the competition.  Coined "Project Impact" Walmart plans to focus on three initiatives to drive the competition out.

1. Cleaner less cluttered stores to improve the shopping experience. 

2. Friendlier customer service. 

3. Focusing on categories where they can beat the competition.


Two of these really aren't anything new but lets take a look at how this applies to the business of real estate.

Picture of clutter

1. Cleaner less cluttered stores to improve the shopping experience - If you're a real estate agent, your storefront is anywhere a client interacts with you. Theses things include your appearance, your office, and your online presence.  I'm going to assume you've got enough sense to dress properly and keep a tidy office so let's talk about your online presence. 

Your website and your blog are prime examples of a storefront where you and potential clients interact.  Treating your online presence like a superstore will help you to dominate in the online game.  Start with a web hosting account that can handle the traffic, you wan to make sure you have plenty of parking for all your customers.  Make it easy for people to navigate and find what they're looking for.  Don't clutter your site by riddling your home page with links to every other page.  Give them plenty of well laid out aisles to peruse and links to the shelves of information so they can easily find what they're looking for.

Customer service card

2. Friendlier customer service - If you're having trouble wrapping your head around this one, read Sales 101, and by they way there is no 102.  All the discounts in the world won't make up for poor customer service.  Not even Walmart with their deep pockets and technology can avoid this cutting into their business. 

When a customer has a question, you better be there to answer.  This is a pretty simple one to accomplish.  First, answer your phone.  Second, return phone calls.  Third, when a visitor to your blog or website asks a question, respond, and do it in a timely manner.  Pretty simple stuff but it's a violation of the fundamentals that will get you every time.



Target Markets

3. Focus on categories where you can beat the competition -  This is and important one.  Everyone loves an underdog story where a guy with nothing to lose is outmatched and outgunned but somehow manages to prevail.  The truth is your chances of success in those instances are very low.  Identifying market niches that are under served or at least have a level playing field are prime picking.  Larry Easto did a great blog on finding market niches. 

You should focus on areas where there isn't already a dominant player or you have an advantage.  Once you've thoroughly covered all the bases on your defined niche, you can add another. 

A substantial webpresencne and a blog loaded with local content gives you a highly coste effective way to dominate your local area.


You can bet Walmart has spent big bucks to identify these needed areas of improvement and you can benefit from applying them to your business as well.

Comment balloon 6 commentsJoeann Fossland • September 10 2009 08:25AM


Point s well made.

Whether you like WalMart or not, you can't argue with their marketing and growth.

Posted by Richard Shuman, Real Estate Broker - Orlando Area - Love Referrals (The Only B.S. I Have is from the University of Massachusetts) over 10 years ago


Thanks for re-posting this.  I appreciate it.  You're also getting the Google juice for the keywords, right up there with the big boys like CNN talking about Walmart's project impact.

Posted by Brian Brumpton, Boise Idaho Real Estate (Keller Williams Boise) over 10 years ago

Thanks Brian! It was worthy of a re-post! Thanks for taking the time to write such a nice post!

Posted by Joeann Fossland, Master Certified Coach to Motivated Agents (Advantage Solutions Group) over 10 years ago

Joeann - I agree, can't exactly argue with their success!  I appreciate you bringing brian's blog to my attention.

Posted by Lisa Wetzel, CDPE, SFR carsonvalleyland.com (RE/MAX Realty Affiliates) over 10 years ago


Wonderful ideas to think about.  On the to do list... clean the desk!   I love the fact we can take the ideas and apply it to what we are doing in our individual businesses, thanks for posting this.

Your friend in the Cosmic Cow Pie

Posted by Carra Riley & Declan Kenyon, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) over 10 years ago
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Posted by vipGLNN over 6 years ago